It adds that particular care must be taken to avoid causing offense on the grounds of gender, and marketers are urged to consider public sensitivities before using potentially offensive material.įor these reasons, the ad must not appear again in its current form. They also must not contain anything that is likely to cause serious or widespread offense.
#PRETTY LITTLE THINGS CODE#
The ASA concluded that the images objectified the woman due to the first image not being relevant to the product being advertised, and the second not showing her face, which removed her individuality and drew the viewer’s attention to her chest.ĬAP Code regulations state that marketing communications must be prepared with a sense of responsibility to consumers and to society. While waiting for a table at the Friendly Toast, my partner in crime and I. Although PLT believes that the images in the listing aligned with its approach, it acknowledged the issue raised and agreed to remove the images from the website. 5 reviews of Pretty Little Things Love Love Love this pretty little boutique. PLT also explained that it embraces diversity, empowerment and freedom of expression when shooting its models. Pretty Little Things is a bespoke wedding planning and styling company, founded by a team of two ladies, Jin Ann and Rachel - both obsessively passionate.
It said that it takes body positivity and freedom of expression very seriously, and the image aimed to empower its customers to increase their self-esteem. The brand claimed that it strives to use inclusive, body-positive imagery and communication.
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